Thursday, Jan 14, 2010

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The Power Gap

British think-tank Demos teamed up with creative agency Airside to create “The Power Gap,” a three-minute visual essay that surveys the history of power structures in Western society and posits an atlernative to the de facto oligarchies that rule most of our lives.

This is typically the sort of stuff that professors in tweed jackets deliver to a classroom full of half-sleeping pupils. Airside knew this and had to come up with a strategy that would actually hold viewers’ interest for the full animation.

Check out the clip here

Thank you Demos & Airside